Dive Deeper

A disease awareness campaign for healthcare professionals, specifically gastroenterologists

The vast majority of gastroenterologists perceive eosinophilic gastritis and/or eosinophilic duodenitis (EG/EoD) to be so rare as not to be worth looking for. This campaign visually arrests while successfully delivering its message, encouraging physicians to “dive deeper” and discover more about EG/EoD.

The bokeh effect of lights in the distance recurring throughout the campaign elicit a feeling of fuzzy ambiguity that GIs often feel when faced with their patients’ unresolved symptoms. The outcome is a visually deep, richly saturated look and feel with stopping power and intrigue.